How Sales Reps Can Boost Margin Visibility with Custom Currency Conversions in Salesforce
In global organizations, tracking revenue and costs across multiple currencies is not just a finance concern — it directly affects decision-making at the sales level.
That’s why we built Axy Currency Updater, the leading solution for managing dated exchange rates in Salesforce. While Salesforce supports currency conversion between a record’s currency and the corporate currency, it does not support conversions between the record currency and a third custom currency — like vendor or local payment currencies.
This limitation often leads to:
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Complex Apex code
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Risky manual data entry
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Inaccurate margin calculations
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Delays in strategic decisions
With the release of Custom Conversion Rules in Currency Updater, you can now bridge that gap — safely and at scale.
Business Context: The Classic Gap in Multi-Currency CRM
Let’s say your Opportunity is in EUR, your vendor invoices in CNY, and you want to understand your true cost — and projected margin — at the time of payment.
In standard Salesforce, there’s no out-of-the-box way to:
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Store both Vendor Currency and Vendor Payment Date
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Convert that amount historically (e.g., CNY → EUR as of that date)
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Compare this with the Opportunity revenue to understand profit or margin
Until now.
The Use Case: Real-Time Vendor Margin Simulation
In our internal demo, we created a scenario in the Opportunity where the sales rep tracks:
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Vendor Cost: e.g., ¥60,000 CNY
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Vendor Currency: CNY
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Vendor Payment Date: July 5, 2024
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Historical CNY → EUR rate (auto-filled): 0.127
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Converted Cost in EUR: €7,620
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Opportunity Amount (EUR): €9,200
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Projected Margin: 17.17%
Now imagine the rep decides to negotiate faster payment. If the CNY → EUR rate on June 15 was 0.130, the converted cost becomes €7,800 — cutting the margin to 15.2%.
By tweaking the payment date, the rep can optimize payment timing or renegotiate pricing — with full visibility.
How It Works – Under the Hood
We used the Custom Conversion Rule engine inside Axy Currency Updater:
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A rule is configured for Opportunities, watching:
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Vendor_Currency__c
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Vendor_Payment_Date__c
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It looks up the Dated Exchange Rate for CNY on the payment date
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It writes the exchange rate to
Vendor_Exchange_Rate__c
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A formula calculates converted cost:
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A second formula computes the margin or other KPIs.
For detailed setup instructions, see our guide:
How to set up a Custom Conversion Rule
Why This Matters
Sales reps are empowered to:
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Simulate different scenarios
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Make margin-based decisions
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Avoid surprises in finance handoff or vendor negotiations
And admins get:
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A declarative solution (no Apex!)
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Full support for custom and standard objects
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Compliance with Salesforce currency and FLS standards
This level of insight is impossible to achieve with standard Salesforce alone — and extremely difficult to build safely with custom code.
Learn More & Try It Yourself
Ready to Pilot It?
This feature is available in Currency Updater v64.0 (Summer ’25) and requires a special license.
Contact support@axy7.com to enable Custom Conversion Rules in your org.
Your sales team will thank you.
Your margins might too.